A complete graphic concept developed for Joey Hendriks, Personal trainer.
The branding for Joey Hendriks consists of the initial of the name. The letter J is filled with the image of a dumbbell, which stands for giving personal training. The harness around the logo reinforces the logo and can be separate from the general logo.
The branding is reflected in the print work. The font merges with the logo, creating a clear hierarchy. The splash in the background adds more dynamism to the design, creating a clear focal point.
The branding is reflected in the print work. The font merges with the logo, creating a clear hierarchy. The splash in the background adds more dynamism to the design, creating a clear focal point..
The branding is reflected in the print work. The font merges with the logo, creating a clear hierarchy. The splash in the background adds more dynamism to the design, creating a clear focal point.